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Launching a website for your business in The Gambia is a smart move — but not all websites are created equal. Whether you’re a local fashion designer in Serrekunda or a service provider in Banjul, your website needs to work for you. That means more than just looking good — it should help you attract, engage, and convert customers.
Here are the top 5 must-have features every small business website should include in 2025:
1. Mobile-Friendly Design
Over 80% of internet users in The Gambia browse on their phones. If your website doesn’t look good or work well on mobile devices, you’re likely losing customers. A responsive design ensures your site adapts to any screen size — mobile, tablet, or desktop.
2. Clear Call-to-Action (CTA)
Your website should guide visitors toward what you want them to do — whether it’s booking an appointment, requesting a quote, or buying a product. Make sure your CTA buttons are bold, clear, and easy to find. Examples:
“Book Now”
“Request a Free Quote”
“Shop Products”
3. Fast Loading Speed
Slow websites drive people away. A delay of even 3 seconds can lead to a big drop in conversions. Optimized images, clean code, and reliable hosting ensure your website loads quickly — even on slower networks common in some parts of The Gambia.
4. Contact Information and Location
Your visitors shouldn’t have to hunt for your phone number, email, or address. Make this information easy to find — ideally in both the header and footer. Bonus points if you include a contact form and WhatsApp click-to-chat button.
5. Search Engine Optimization (SEO) Basics
Even the best website is useless if no one can find it. Use proper page titles, meta descriptions, keywords, and alt tags to help Google understand and rank your website. SEO helps potential customers find your business when they search for services you offer.
A small business website doesn’t need to be complex — but it should be smart. By focusing on the right features, you’ll turn visitors into paying customers.
👉 Ready to build a powerful website for your business? Let’s talk.
