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In The Gambia, many small businesses rely solely on Facebook or Instagram to promote their products and services. While social media is a great tool, it shouldn’t be your only online presence. If you’re serious about growth, visibility, and professionalism, a website is a must.
Let’s break down the differences — and why having a website + social media is the winning formula.
1. Ownership and Control
Social Media: You don’t own the platform. If Facebook changes its rules or disables your page, you could lose access overnight.
Website: You have full control. It’s your space, your rules. You decide how it looks, what it says, and how it’s structured.
2. Search Engine Visibility (Google)
Social Media: Your posts might not show up in search engines.
Website: A well-optimized website helps your business get found on Google by people actively searching for your services in The Gambia.
3. Professionalism and Credibility
Social Media: Good for engagement, but can look casual or temporary.
Website: Signals you’re serious, established, and trustworthy. Most people expect real businesses to have a proper website.
4. E-commerce and Online Payments
Social Media: You can showcase products but can’t manage real e-commerce.
Website: Sell products, accept payments, track orders — all from one place. Full shopping experience = more sales.
5. Customization and Features
Social Media: Limited layouts and tools.
Website: You can integrate booking forms, chat support, galleries, testimonials, blogs, and much more — all tailored to your business.
Final Verdict: Use Both — But Start with a Website
Social media is great for promotion and interaction, but your website is your digital home base. It makes you findable, credible, and gives your business the professional presence it needs to grow in 2025 and beyond.
Need Help Getting Started?
At Gcubed, we help businesses in The Gambia build mobile-friendly, SEO-optimized websites that work hand-in-hand with social media. Want to grow beyond Facebook?
Contact us today to build your digital future.
